http://www.transportpr.com/index.htmlHot News!enmarion@transportpr.comCopyright 2009 Marion Gourlay2009-05-13T12:42:16+01:00 hourly 1 2000-01-01T12:00+00:00 Mon, 27 Apr 2009 15:39:55 +0100marion@transportpr.comFun stuff2009-05-13T12:42:16+01:00http://www.transportpr.com/page15/files/2a91b8afeb79667372eae646093548d1-4.html#unique-entry-id-4http://www.transportpr.com/page15/files/2a91b8afeb79667372eae646093548d1-4.html#unique-entry-id-4http://www.whitehouse.gov/blog/A-Few-Laughs/
What do you think? I’d like your take on this.

]]>marion@transportpr.comWork ideas2009-04-27T15:53:00+01:00http://www.transportpr.com/page15/files/1c901b8a828bf2b457b4073b83a8ba98-1.html#unique-entry-id-1http://www.transportpr.com/page15/files/1c901b8a828bf2b457b4073b83a8ba98-1.html#unique-entry-id-1
What is stakeholder mapping?
Don’t be scared of ‘management speak’. Stakeholder mapping is just a useful tool. It’s way of identifying and then categorizing (mapping) the organizations and individuals that have most influence over your organization.

Why use it?
Stakeholder mapping will help you identify those individuals you need to direct messages at & develop relationships with. The objective being, to target time & resources towards those individuals that matter.

How is stakeholder mapping done?

Step 1
Make a random list of all those individuals & organizations that have a connection with your organisation, no matter how large or small. Don’t worry about their power, influence or level of interest at this stage. Even where the identified stakeholder is an organisation, it is better to name exactly the key person(s).

Step 2
Make a power vs interest grid, sketch an X axis (Interest) & Y axis (Power). Divide your page into 4 quadrants based on a, b, c & d below.

a) High power, high interest: these are the people you must fully engage with

b) High power, low interested: keep them satisfied, but don’t bore them

c) Low power, high interest: keep these individuals adequately informed, and engage with them on any major issues arising. These people can be very helpful.

d) Low power, low interest: again, monitor these people, but do not bore them.
Each stakeholder is mapped to a different quadrant based on their level of interest v their influence (power) over your organisation or project.

]]>marion@transportpr.comOpinion2009-04-22T15:40:30+01:00http://www.transportpr.com/page15/files/b35100bdfb851fcd2ab6398141635214-0.html#unique-entry-id-0http://www.transportpr.com/page15/files/b35100bdfb851fcd2ab6398141635214-0.html#unique-entry-id-0Alistair Darling takes towards incentivizing lower emission cars like the DVLA recommended SEAT Ibiza. Today’s Budget offered UK drivers £2000 to scrap any car over 10-years old for a brand new one. Granted, any new model should be more fuel efficient than its predecessor. That is, if they are exchanging like for like. The Government could have taken this scheme further by fully incentivizing low emission cars.

It would appear Alistair did not listen to the advice of one of his top advisors Professor Julia King, who last year published (The Treasury funded) King Review on low carbon cars. In a recent interview with Professor King I asked her what the Government could do right now to encourage lower emission cars? King made the point that if we all drove the most fuel efficient car in its class, there would be an automatic 30% reduction in carbon. Surely then the Government should be incentivizing the car industry to grow a market for low emission cars rather merely “new cars”.

To read the full interview with Professor King click here.
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